PORTFOLIO

Social Media Marketing,
Campaign Building,
Marketing Strategy,
Website Design,
Conduct Interview, Transcribing

Date

October 2023

Client Testimonial

"Throughout her tenure with the organization, Brigitte
consistently impressed me with her punctuality in meeting deadlines and her knack for streamlining processes and workflow. Her meticulous organization and attention to detail were evident in every
aspect of her work, ensuring that our promotional campaigns were on time and impactful. Brigitte's understanding of audience dynamics enabled her to craft messages that resonated effectively with a diverse range of stakeholders. She demonstrated a keen ability to analyze market trends, identify opportunities, and leverage various communication channels to amplify our message."

~Cady Allione, Director of Development, Tara Mandala

Case

Tara Mandala was in need of help brainstorming and building a robust campaign to share their 2023 Gratitude Report for their entire community (sangha) and the general public.

Tasks Carried Out

Define Campaign Objectives: Create awareness of the 2023 Gratitude Report and increase the number of new member signups in the online community network.
Marketing Strategy & Planning
Calendaring & Organizing Launch Dates
Content Creation: Help design social reels, email layouts, blog copy, conducting and transcribing interviews
Develop Users Pathways: Assigning marketing channels, landing pages, & traffic pathway that supports the primary goals of the campaign and reach a wider audience
Brand Safeguarding: Ensuring the message and communications with the community and public were in line with the brand, mission, and the founder's personal wishes.

Results

For a period of four weeks, the community of Tara Mandala and the public received the 2023 Gratitude Report across social media, email blasts, sangha member interviews, inspirational community network posts and YouTube live webcasting. Tara Mandala received lots of positive feedback from members their community.

*For the privacy of the client, metrics are not disclosed.